Hi there, I guess if you are here, then you're looking to learn a bit more about me. Well, that's great. Welcome. I am Hugo. I love solving complex problems and enjoy working in a collaborative environment to answer those challenging questions. For over 16 years, I have worked on building team cultures and driving organizational transformations. The use of behavioural science, my entrepreneurial spirit, and inclusive design thinking processes have helped me to build and gamify workplace cultures.
I felt this was the perfect place to start. Learn about the technical and creative sides of my personality.
Learning has been a life-long passion of mine. I've been fortunate to have been given an opportunity to enter different fields of study. From business to art, digital media to behavioural science, and even a few years with military training. As a change management expert, I have developed a keen sense of observation and used my skills cohesively to help answer the toughest questions and build campaigns that are engaging and inclusive to all.
Helping to build change has been my calling. I am part artist, part designer, a bonafide strategist, and a scientist (in behaviours.) It's customary to share a portfolio, so, here are a few highlights from my career.
If you'd like to reach out and chat, feel free to connect with me below.
"There are two sides to every story, so why not two sides to every person?"
I’ve spent my life solving problems and building things. As a technical strategist, I look to break things and reimagine how they work. But, life isn’t only about work, so I wanted to share some of my personal interests, of a technical nature.
This includes a robot (made of wood), a 1968 Bullitt Mustang, 3D Hologram projector, a scaled turbine engine, and even a functioning Nintendo power glove (also made of wood.) In 2021, my wife and I will be building a working movie projector, and automatic clock, and an undetermined surprise build.
I once built a java-scripted chatbot that mimicked my own mannerisms and used cognitive science to guide a user on self-discovery, it was called Queen Ai, after Steve McQueen.
When my dad was sick, we’d spend hours working on cars. He’d guide me and I’d learn every step of the way. Once, we timed how long it would take to remove the entire interior of a 1999 Mercury Cougar and reinstall it. 47 min 31 sec.
As part of my passion to innovate, I built a GUI for a 2006 Roush Mustang with biometrics and reconfigured the entire entertainment system to build a unique user experience. To have a little fun with the experiment, I gave my vehicle the voice of Dexter (from Dexter’s Laboratory.)
Learning has been a passion of mine my entire life. I think it is because of how I see the world. Having ASD means I process things differently. I am equally statistical and artistic. Here are a few of the more artistic pieces to my personality.
I think we can all agree that we have “a song.” Something that reminds us of a fond memory. I am no different. I love music. I even collect vinyl. I have purchased 1 vinyl/month since March 2006. For the record, BB King Live at Cook County was the first purchase. Still one of the best records I own.
Although I feel this should be on the technical side, it is very much a hobby of passion. I infuse bourbon. I find ingredients that I feel would pair well, age it in an Irish Whiskey Barrel, then cold drip filter it over 1 month. Freeze it, then cold drip yet again using 1.5-micron grade filters in my cold drip press. I’ve also designed my own labels with QR codes to Pac-man and the Golden Girls for novelty. I share them as gifts with clients and friends. It gives me a sense of pride. My wife is also a fan of the process and loves to help in the taste testing.
I have a passion for photography. Like most artists, I’ve picked up photography over the years (even won a few awards.) Most memorable was being included in National Geographic’s Daily Dozen photo series, and my fashion photography work for Jean Paul Gaultier. A world without frames was always my motivation when stepping behind a camera.
The technical side of me loves to build things, while the artist side of me creates experiences and stories. One such story includes me leaving Vancouver to move home. My father had passed away years earlier, but we always talked about a road trip across country in a Bullitt Mustang. So, when I decided to leave Vancouver, you can guess what car I bought for my trip. Was it irrational? 100%. Was it practical? Not entirely. Would I have done it differently if given the chance? Never. It was the trip we always wanted.
If we end up working together, you’ll learn all about the extent I will go to to surprise my wife. Heck, if you wanted a reference, you’d find no better person to ask about me then her. She is the best thing to ever happen to me. But to show the creative side of me, I will share this. I hold words and emotions in high regard. So much so, that my wife was the only person I ever said I love you to. The story of how that day went is worth the chat.
Master of Business Management
2013 - 2015
Master ofInteractive Media
2009 - 2011
Bachelor of Digital Media
2004 - 2007
Advanced Diploma Enterprise Business
2001 - 2004
Royal Military College
Canadian Forces Base (CFB) Borden
Unconscious Bias Certificate
Design Thinking Certificate
Certificate in Professional Leadership
Certificate in Strategic Management
Hamilton Health Sciences
Change Management Consultant
Capital Hill Group
14 months (ongoing)
Digital Strategy Consultant
Bank of Montreal
Canadian Lead Digital Strategist
User Experience (UX) Consultant
8 months (ongoing)
Digital Communications Consultant
Township of Carling